A well-thought-out competition is an extremely interesting PR tool that can build interest in a stakeholder group or community around an important topic for the company. I like to combine this tool with an educational thread, which brings additional value to the company and the participants.

I have had the opportunity to: organise the “Platinum Drill” competition for construction companies, which for years has been an important event in the calendar of events for the construction industry in Poland; implement the “Robert Bosch Academy of Inventors” – dedicated to junior high school students (this was a project carried out on the occasion of the company’s 125th anniversary and carried out successfully for successive editions); and support communication with architecture students as part of the International VELUX Award competition. I have also had the pleasure of creating and implementing, together with ELLE magazine, the ReNew Fashion competition to promote circular fashion, or the “Art Competition – Towards the Sun”, involving various creators, artists in the promotion of such an important topic as the importance of daylight for our well-being, and many others.