Realisations
selected projects
Events
An event is a great opportunity to communicate important messages in a creative way and to build relationships, which brings huge benefits in mutual cooperation with the media or any other stakeholder group. I am happy to use this PR tool in my work and recommend it to my clients. And original ideas combined with valuable knowledge is a guarantee of success.
Thematic reports
Surveys and reports are undoubtedly an important tool for building the company’s expert image. The cyclical Healthy Homes Barometer report, which I have had the opportunity to co-author for seven editions, has become not only an important element of VELUX’s communication, but also a reference point in the activities of many other companies and institutions, as well as in the public debate on the importance of sustainable construction.
ESG
A company’s sustainability activities are no longer just a choice, but soon an obligation. This is stipulated by the EU CSRD, which, from 2025, imposes an obligation to report environmental, social and corporate governance issues, according to a new standard, on large companies and, in the future, also on medium and small enterprises.
Competitions
A well-thought-out competition is an extremely interesting PR tool that can build interest in a stakeholder group or community around an important topic for the company. I like to combine this tool with an educational thread, which brings additional value to the company and the participants.
Teaser activities
How to reinforce the message in a campaign? How to build interest in the subject matter? All sorts of non-standard, creative mailings or mailings could be the answer. Such as a bunch of sunflowers – sunflowers – to celebrate a campaign promoting the importance of daylight in our homes.
Video/digital
Nowadays, not only photographs but all shorter and longer film materials are often the best tools for communication, especially when social media are the communication channel.